Role
Marketing | P.O.P. (Point of Purchase) coordinator | Sales Analysis
Development time: 2 Month (Dec 2009 - Jan 2010)
Description
​
Managing the design, development and distribution of a novel Coca-Cola calendar for 2010 in Colombia. The most representative P.O.P. (Point of Purchase Material) the company distributes at the beginning of every year.
My Contributions
-
Generate the P.O.P. production plan.
-
Managing the calendar's open design process.
-
Negotiating design and printing schedule with suppliers.
-
Administer distribution channels and logistics.
-
Orchestrate distribution nationwide (17 cities) and reach stores before competitors.
What I learned
-
Negotiation with suppliers.
-
Time management under tight deadlines.
-
Resource planning.
-
Administration of design processes, distribution logistics and printing mass consumption advertising material.
Coca-Cola Calendar
