Printed Calendar for 2010 advertising campaign
Marketing | P.O.P. (Point of Purchase) coordinator | Sales Analysis
Development time: 2 Month (Dec 2009 - Jan 2010)
Managing the design, development and distribution of a novel Coca-Cola calendar for 2010 in Colombia. The most representative P.O.P. (Point of Purchase Material) the company distributes at the beginning of every year.
Generate the P.O.P. production plan.
Managing the calendar's open design process.
Negotiating design and printing schedule with suppliers.
Administer distribution channels and logistics.
Orchestrate distribution nationwide (17 cities) and reach stores before competitors.
What I learned
Negotiation with suppliers.
Time management under tight deadlines.
Administration of design processes, distribution logistics and printing mass consumption advertising material.