Printed Calendar for 2010 advertising campaign
Coca-Cola Calendar
Role
Marketing | P.O.P. (Point of Purchase) coordinator | Sales Analysis
Development time: 2 Month (Dec 2009 - Jan 2010)
Description
Managing the design, development and distribution of a novel Coca-Cola calendar for 2010 in Colombia. The most representative P.O.P. (Point of Purchase Material) the company distributes at the beginning of every year.
My Contributions
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Generate the P.O.P. production plan.
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Managing the calendar's open design process.
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Negotiating design and printing schedule with suppliers.
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Administer distribution channels and logistics.
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Orchestrate distribution nationwide (17 cities) and reach stores before competitors.
What I learned
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Negotiation with suppliers.
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Time management under tight deadlines.
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Resource planning.
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Administration of design processes, distribution logistics and printing mass consumption advertising material.